In a notable advancement for India’s Production-Linked Incentive (PLI) initiative in IT hardware manufacturing, the Sahasra Group, an authorized participant, has received a contract to produce laptops for the renowned French electronics brand, Thomson. This development signifies a significant stride in the creation of domestically manufactured laptops and tablets, targeting the affordable market segment. Scheduled for launch in January 2024, these laptops will be available for purchase both online, through platforms like Amazon and Flipkart, and offline, at retailers including Croma and Vijay Sales.
Thank you for reading this post, don't forget to subscribe!Milestones in the ‘Made in India’ Laptop Drive
- Emphasizing Affordability and Reach: Thomson’s approach focuses on the entry-level market segment, providing Windows 11-operated laptops priced under Rs 19,990. This pricing strategy aims to capture the vast untapped consumer base in India
- Production Achievements: Spearheading the manufacturing of laptops and tablets is the Sahasra Group, based in Noida and a recent recipient of the PLI scheme. Varun Manwani, the company’s CEO, has unveiled ambitions to produce 100,000 units in the inaugural year, utilizing PLI advantages to mitigate initial expenses.
- Job Creation and Financial Investment: Sahasra is dedicated to a Rs 250 crore investment plan over the next six years, earmarking Rs 50 crore for the establishment of a new manufacturing facility in Bhiwadi, Uttar Pradesh. Anticipated to generate 700-1000 employment opportunities, this investment is set to fortify India’s manufacturing sector.
- Integration into Education and Government Procurement: Thomson has undertaken proof-of-concept trials with primary schools in Uttar Pradesh, considering these laptops for educational applications. Additionally, the devices are slated to be available on the government e-marketplace (GeM) portal for public procurement.
Strategic Moves and Market Standing: Unveiling Thomson’s Approach
- Competitive Landscape and Distinctiveness: In the affordable segment, Thomson contends with rivals such as Google’s Chromebook and Reliance’s JioBook. Nevertheless, its distinctive edge lies in delivering Intel processor-powered devices featuring a user-friendly Windows 11 interface, all at an appealing price point. In the affordable segment, Thomson contends with rivals such as Google’s Chromebook and Reliance’s JioBook. Nevertheless, its distinctive edge lies in delivering Intel processor-powered devices featuring a user-friendly Windows 11 interface, all at an appealing price point.
- Market Expansion and Distribution Strategy: Targeting a 10% market share in the entry-level category, Thomson plans to achieve this goal through collaboration with distribution partners ANA Business Ventures and Digital Compusystems Pvt Ltd, specifically focusing on government, enterprise, and offline retail channels.
- Global Export Prospects: Thomson is exploring the possibility of exporting products manufactured in India to international markets, emphasizing the manufacturing quality upheld by its Indian brand licensee, Super Plastronics Pvt Ltd (SPPL).
Conclusion
The launch of Thomson’s domestically manufactured laptops marks a significant advancement in India’s progression toward becoming a prominent hub for IT hardware manufacturing. Emphasizing affordability, accessibility, and quality, Thomson is positioned to create a noteworthy impact in the entry-level laptop market, aligning with the overarching vision of ‘Make in India’.
